Sales representatives introduce the public or buyers to products or services and try to create an interest, which would lead to the placement of orders for the products or the utilisation of the company's services.
Sales representatives use samples and brochures to introduce the wares and services, explain their use and benefits, and answer questions with regard to the product and service on offer. They do not merely act as vendors, but are in fact companies’ ambassadors. It is their job to explain the sales policies, attitudes, aims and intentions of the firm.
Sales representatives are also liaison officers between a firm and it’s clients. A client can be anyone from an attorney to a mechanic. Sales representatives need to visit clients regularly to maintain a good rapport and positive attitude. It is therefore expected in some organisations that sales representatives will travel extensively. Companies usually provide sales representatives with vehicles or transport allowances to cover travelling expenses. Some reps may visit clients on foot or make use of public transport within the perimeters of large cities.