Copywriters use their creative writing skills to persuade a defined target consumer to buy an advertised product.
A copywriter writes advertisements and scripts for TV, film and radio commercials and thinks up ideas for complete advertising campaigns in all media. They gather information about the product or service and its potential customers.
Once the objectives of a particular assignment have been determined, the copy-writer and the art director team up to think out and design a campaign and decide how best the campaign objectives can be achieved by communicating this particular campaign persuasively to the target market. They may consult other advertising agency specialists and the client.
The copywriter also writes all types of promotional or informational booklets, sales promotional materials or merchandising campaign materials.